Communication Skills

Access to this dataset is not open

This dataset has an access level Restricted, which means it is not available via direct download but must be requested. Our accessing research data guidance outlines the reasons access may be limited and the request process.

In order to request access to this data please complete the data request form.

PAPER PUBLICATION: This data set is linked to the following paper:

The future of veterinary communication: partnership or persuasion? A qualitative investigation of veterinary communication in the pursuit of client behaviour change.

Alison M. Bard, David C.J. Main, Anne M. Haase, Helen R. Whay, Emma J. Roe, Kristen K. Reyher.

Accepted for publication in PLOS ONE January 2017: Journal reference PONE-D-16-35222R2.

DATA: Data are comprised of 15 transcripts of role-play interactions between cattle veterinarians an an actress.

The consent form completed by participants is also included for reference.

These documents can be opened in any operating system that supports .txt files.

ABSTRACT:

Client behaviour change is at the heart of veterinary practice, where promoting animal health and welfare is often synonymous with engaging clients in animal management practices. In the medical realm, extensive research points to the link between practitioner communication and patient behavioural outcomes, suggesting that the veterinary industry could benefit from a deeper understanding of veterinarian communication and its effects on client motivation. Whilst extensive studies have quantified language components typical of the veterinary consultation, the literature is lacking in-depth qualitative analysis in this context. The objective of this study was to address this deficit, and offer new critical insight into veterinary communication strategies in the pursuit of client behaviour change. Role-play interactions (n=15) between UK cattle veterinarians and an actress experienced in medical and veterinary education were recorded, transcribed and analysed thematically. Analysis revealed that, overall, veterinarians tend to communicate in a directive style (minimal eliciting of client opinion, dominating the consultation agenda, prioritising instrumental support), reflecting a paternalistic role in the consultation interaction. Given this finding, recommendations for progress in the veterinary industry are made; namely, the integration of evidence-based medical communication methodologies into clinical training. Use of these types of methodologies may facilitate the adoption of more mutualistic, relationship-centred communication in veterinary practice, supporting core psychological elements of client motivation and resultant behaviour change.

Alternative title Role play data
Creator(s) Kristen Reyher, Alison Bard
Funder BVA AWF
Publication date 26 Jan 2017
Language eng
Publisher University of Bristol
Licence Creative Commons Attribution 4.0
Warranty Warranty text goes here
DOI 10.5523/bris.ybjs60tr0xbu1knjr0e1q8vwx
Citation Kristen Reyher, Alison Bard (2017): Communication Skills. https://doi.org/10.5523/bris.ybjs60tr0xbu1knjr0e1q8vwx
Total size 217 KiB