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Impact of e-cigarette retail displays on attitudes to smoking and vaping in children: An online experimental study

This between-subjects randomised experiment estimated the impact of e-cigarette retail display exposure on smoking and vaping attitudes. Participants were 1,034 UK children aged 13-17 years who viewed 12 images of retail displays that contained e-cigarette displays or unrelated products. E-cigarette display images were either high or low visibility, based on a conspicuousness score. Participants were randomised to one of four groups: 1) 75% e-cigarettes images, high visibility; 2) 25% e-cigarettes, high visibility; 3) 75% e-cigarettes, low visibility; 4) 25% e-cigarettes, low visibility. The primary outcome was susceptibility to smoking. Secondary outcomes were susceptibility to using e-cigarettes, and perceptions of smoking and e-cigarette harm.

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Creator(s) Anna Blackwell, Mark Pilling, Katie De-loyde, Richard Morris, Laura Brocklebank, Theresa Marteau, Marcus Munafo
Publication date 22 Apr 2022
Language eng
Publisher University of Bristol
Licence Non-Commercial Government Licence for public sector information
DOI 10.5523/bris.glkgioxkg9ue2gidk6gktm7pd
Citation Anna Blackwell, Mark Pilling, Katie De-loyde, Richard Morris, Laura Brocklebank, Theresa Marteau, Marcus Munafo (2022): Impact of e-cigarette retail displays on attitudes to smoking and vaping in children: An online experimental study. https://doi.org/10.5523/bris.glkgioxkg9ue2gidk6gktm7pd
Total size 4.1 MiB

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