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Tackling smoker misperceptions about e-cigarettes using expert videos

This was an experimental study that investigated the effects of an informational video on e-cigarette harm perceptions among smokers who do not vape. Participants (n=382) were randomised to view either: 1) a Cancer Research UK text-only video; 2) a video featuring leading e-cigarette experts (expert); or 3) a no video control condition, and then completed questions regarding e-cigarette harm perceptions. The protocol was registered on the Open Science Framework (https://osf.io/ja34v/).

Complete download (zip, 1.3 MiB)

Creator(s) Madeleine Svenson, James Green, Olivia Maynard
Publication date 21 May 2021
Language eng
Publisher University of Bristol
Licence Non-Commercial Government Licence for public sector information
DOI 10.5523/bris.8j9tx4rrrfu822xmuluahaunb
Citation Madeleine Svenson, James Green, Olivia Maynard (2021): Tackling smoker misperceptions about e-cigarettes using expert videos. https://doi.org/10.5523/bris.8j9tx4rrrfu822xmuluahaunb
Total size 1.3 MiB

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