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Promoting sustainable diets using eco-labelling and social nudges: a randomised online experiment

This study used a between-subjects, parallel-group, experiment al design to investigate how eco-labelling and social nudging influence sustainable food choice. Participants (n = 1,399) were randomly allocated, to one of three study conditions which varied in the labelling of a burrito: an eco-label, a social nudge label or no label control. They were then asked to choose a hypothetical food item from a menu containing three choices: a beef burrito, a chicken burrito or a vegetarian burrito.

Complete download (zip, 1.6 MiB)

Creator(s) Katie De-loyde, Mark Pilling, Amelia Thornton, Grace Spencer, Olivia Maynard
Publication date 24 Aug 2022
Language eng
Publisher University of Bristol
Licence Non-Commercial Government Licence for public sector information
DOI 10.5523/bris.2scid2vyz8jh82aj85guyzqrz6
Citation Katie De-loyde, Mark Pilling, Amelia Thornton, Grace Spencer, Olivia Maynard (2022): Promoting sustainable diets using eco-labelling and social nudges: a randomised online experiment. https://doi.org/10.5523/bris.2scid2vyz8jh82aj85guyzqrz6
Total size 1.6 MiB

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