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Informing drinkers: Can current UK alcohol labels be improved?

This study assessed participants’ accuracy of estimating weekly serving limits of alcohol, and motivation to quit after viewing a health warning. Participants (final n=1884) completed an online between-subjects experiment with two components. First, participants were randomized to view one of four different unit labels and participants completed a task assessing their conceptual understanding of unit labels and a drink choice task. Second, participants were randomized to view one of eight health warnings (which varied according to message content, specificity, and framing), and we measured responses to these warnings.

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Creator(s) Marcus Munafo, Olivia Maynard
Contributor(s) Anna Blackwell, Katie Drax, Angela Attwood
Publication date 18 Sep 2018
Language eng
Publisher University of Bristol
Licence Non-Commercial Government Licence for public sector information
DOI 10.5523/bris.2l19s5lmdoh7k2jc5n8l2ta95i
Citation Marcus Munafo, Olivia Maynard (2018): Informing drinkers: Can current UK alcohol labels be improved?. https://doi.org/10.5523/bris.2l19s5lmdoh7k2jc5n8l2ta95i
Total size 1.3 MiB

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