Informing drinkers: Can current UK alcohol labels be improved?

This study assessed participants’ accuracy of estimating weekly serving limits of alcohol, and motivation to quit after viewing a health warning. Participants (final n=1884) completed an online between-subjects experiment with two components. First, participants were randomized to view one of four different unit labels and participants completed a task assessing their conceptual understanding of unit labels and a drink choice task. Second, participants were randomized to view one of eight health warnings (which varied according to message content, specificity, and framing), and we measured responses to these warnings.

Creator(s) Marcus Munafo, Olivia Maynard
Contributor(s) Anna Blackwell, Katie Drax, Angela Attwood
Publication date 18 Sep 2018
Language eng
Publisher University of Bristol
Licence Non-Commercial Government License for public sector information
DOI 10.5523/bris.2l19s5lmdoh7k2jc5n8l2ta95i
Complete download (zip) https://data.bris.ac.uk/datasets/2l19s5lmdoh7k2jc5n8l2ta95i/2l19s5lmdoh7k2jc5n8l2ta95i.zip
Citation Marcus Munafo, Olivia Maynard (2018): Informing drinkers: Can current UK alcohol labels be improved?. https://doi.org/10.5523/bris.2l19s5lmdoh7k2jc5n8l2ta95i
Total size 1.3 MiB

Data Resources