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Alcohol pictorial health warning labels: the impact of self-affirmation and health warning severity

In this experimental human laboratory study, we examined whether enhancing self-affirmation among a population of drinkers reduces defensive reactions to health warnings and promote reactions related to behaviour change. We also examined how health warning severity influences these reactions. Participants (n=128) were randomised to a self-affirmation or control group. We tracked participants' eye movements and recorded self-reported responses to the health warnings (avoidance, reactance, effectiveness, susceptibility, and motivation to drink less), as well as self-efficacy to drink less. The study protocol was preregistered on the Open Science Framework (osf.io/x7vps/).

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Creator(s) Marcus Munafo, Olivia Maynard
Contributor(s) Carlos Sillero-Rejon, Angela Attwood, Anna Blackwell, Jose Ibanez-Zapata
Publication date 04 Dec 2018
Language eng
Publisher University of Bristol
Licence Non-Commercial Government Licence for public sector information
DOI 10.5523/bris.2iopqddd82mvx2sa0i0lqx87jt
Citation Marcus Munafo, Olivia Maynard (2018): Alcohol pictorial health warning labels: the impact of self-affirmation and health warning severity. https://doi.org/10.5523/bris.2iopqddd82mvx2sa0i0lqx87jt
Total size 1.2 MiB

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