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Effects of traffic light labelling and perceived consumer effectiveness on choice of lower-emissions foods

This online experimental study, conducted online investigated the role of carbon emission traffic light labelling (TLL) and perceived consumer effectiveness on choice of protein sources. Participants were grouped based on their perceived consumer effectiveness scores and are randomised to two conditions that varied in food product labelling: TLL or a standard label control. The primary outcome was participants' percentage choice of lower emissions protein sources in a product choice task.

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Creator(s) Yasmin Sachdev, Maddy Dyer, Angela Attwood
Publication date 28 Apr 2023
Language eng
Publisher University of Bristol
Licence Non-Commercial Government Licence for public sector information
DOI 10.5523/bris.14o3valslbq962x24o0xwod5az
Citation Yasmin Sachdev, Maddy Dyer, Angela Attwood (2023): Effects of traffic light labelling and perceived consumer effectiveness on choice of lower-emissions foods. https://doi.org/10.5523/bris.14o3valslbq962x24o0xwod5az
Total size 511.2 KiB

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